Abt Electronics: KitchenAid Artisan Design Series Stand Mixer – KSM155GBRI
Stand Mixer Benefits Questions
Why do companies sell “pink” products that benefit breast cancer awareness/treatment but not prostate cancer?
Why does KitchenAid sell a pink stand mixer and why does Campbell’s Soup sell canned chicken noodle soup with a pink label, both of which benefit breast cancer awareness/treatment efforts, but they do not produce similar products related to prostate cancer? This is especially surprising considering that new cases of prostate cancer are even higher than that of female breast cancer.
I think its to do with making awareness accessible through accessorization and marketing. The colour pink is very appealing to many women and so through exploiting it the charity raises awareness and money. Plus women are far more aware about breast cancer and this is often a topic of discusion amongst them. I don’t think this is the same for men. Men are far less aware and afraid to talk about prostate cancer let alone buy bands or products to promote awareness. But it needs to be done and I think this is the problem that the charity faces.
